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Facilitator pack

Affinity Mapping

A synthesis method where teams cluster observations into themes and patterns.

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Timebox
45-75 min
Output
Insight themes
Participants
Facilitator, Research contributors, Product or service owner
Format
Remote

Facilitator pack = one session-ready artifact you can run now. Workspace = a saved planning thread when the work needs follow-through, shared context, or outputs to circulate.

  • 0-10 min - Context and evidence review: Confirm source quality and scope.
  • 10-35 min - Cluster notes: Silent grouping then merge clusters.
  • 35-55 min - Theme naming: Create concise insight statements.
  • 55-75 min - Priority and next actions: Choose top insights to act on.

Checklist for tomorrow

Track readiness before the session starts and before you hand off outcomes.

Prep

Materials

Logistics

Adjust pack setup

Only change this when the audience, depth, or delivery mode changes the session plan.

Need to carry this further?

Move into Workspace when this session needs follow-through, saved context, or outputs you need to share.

Carry this into Workspace