Facilitator pack
Affinity Mapping
A synthesis method where teams cluster observations into themes and patterns.
Back to method- Timebox
- 45-75 min
- Output
- Insight themes
- Participants
- Facilitator, Research contributors, Product or service owner
- Format
- Remote
Facilitator pack = one session-ready artifact you can run now. Workspace = a saved planning thread when the work needs follow-through, shared context, or outputs to circulate.
- 0-10 min - Context and evidence review: Confirm source quality and scope.
- 10-35 min - Cluster notes: Silent grouping then merge clusters.
- 35-55 min - Theme naming: Create concise insight statements.
- 55-75 min - Priority and next actions: Choose top insights to act on.
Checklist for tomorrow
Track readiness before the session starts and before you hand off outcomes.
Materials
Logistics
Adjust pack setup
Only change this when the audience, depth, or delivery mode changes the session plan.
Need to carry this further?
Move into Workspace when this session needs follow-through, saved context, or outputs you need to share.