Book Brief
Raise the evidence bar first
Use the book's discipline for scoping research to a decision and structuring interviews before framing or assumption work begins.
Reading Room
Learning path
Start with better participant evidence, then carry that signal into framing, assumptions, and stakeholder alignment.
Teams that are still too dependent on sponsor intuition, polite customer feedback, or weak discovery notes.
Capability outcome
A discovery plan that enters workshops with better evidence discipline and clearer alignment on what counts as real signal.
Book Brief
Use the book's discipline for scoping research to a decision and structuring interviews before framing or assumption work begins.
Principle
Make the room agree on what counts as signal before framing or assumption work starts.
Engagement pattern
Translate evidence into a tighter problem frame instead of recycling stakeholder guesses.
Technique
Turn the evidence into a problem statement and opportunity space that the room can actually align around.
Use this path when the work feels too assumptive upstream of alignment or decision workshops.
Method
A collaborative workshop to design an interview discussion guide with clear learning goals, question flow, probes, and evidence capture standards.
Method
A framing workshop that aligns on root problem, affected users, and constraints, then converts insights into How Might We prompts.
Method
A prioritization method that maps assumptions by impact and uncertainty.
Book Brief
A practical argument for doing just enough structured user research to make decisions defensible — without turning discovery into a slow, academic exercise.
This book strengthens the front end of discovery work by making interview evidence more intentional, structured, and credible before teams move into framing, mapping, or prioritisation.
Principle
Waypoint should tighten the evidence base before teams harden a solution frame, opportunity, or assumption wall.
Discovery gets noisy when stakeholder intuition is treated like field signal. This principle protects technique choice, workshop framing, and outputs from being driven by polite encouragement or internal confidence.
Engagement pattern
Get concrete behavior and decision evidence before the team hardens the problem frame, opportunity statement, or assumption wall.
Run a short behavior-first interview pass before turning the work into a framing workshop.