Facilitator pack

Value Proposition Canvas Workshop

A structured workshop using the Value Proposition Canvas to connect target customer jobs, pains, and gains with product/service pain relievers and gain creators.

Back to method

Timebox: 90-120 min
Output: Value proposition canvas
Participants: Facilitator, Product or service owner, Marketing/GTM representative, Research representative
Format: Remote

Facilitator pack = one session-ready artifact you can run now. Workspace = a saved planning thread when the work needs follow-through, shared context, or outputs to circulate.

0-20 min - Segment and context: Align on user segment and objective.
20-55 min - Customer profile: Document jobs, pains, gains.
55-90 min - Value map: Map current proposition elements.
90-120 min - Fit review: Prioritize validation actions.

Checklist for tomorrow

Track readiness before the session starts and before you hand off outcomes.

Prep

Confirm objective and decision scope for this run.
Confirm facilitator and note-taker ownership.
Send invite with objective, outcomes, and timebox.

Materials

Prepare templates, prompts, and room setup.
Check links, boards, and capture tools are ready.
Pre-label output artifacts for handoff.

Logistics

Confirm participants, roles, and speaking order.
Assign output owner before the meeting ends.
Schedule a 24-hour synthesis and follow-up note.

Adjust pack setup

Only change this when the audience, depth, or delivery mode changes the session plan.

VariantAudienceDelivery

Need to carry this further?

Move into Workspace when this session needs follow-through, saved context, or outputs you need to share.

Carry this into Workspace