Facilitator pack

Jobs To Be Done Interview Sprint (Lightweight)

A short sprint to run and synthesize JTBD-style interviews focused on pushes, pulls, anxieties, and habits.

Timebox: 90-150 min
Output: JTBD force map
Participants: Research lead, Product lead, Recruitment support, Observer notes support
Format: Remote

Facilitator pack = one session-ready artifact you can run now. Workspace = a saved planning thread when the work needs follow-through, shared context, or outputs to circulate.

0-15 min - Plan and recruit: Confirm sample and script.
15-105 min - Interview execution: Run 6-10 interviews and capture evidence.
105-135 min - Synthesis: Cluster causal themes.
135-150 min - Playback and decisions: Share insights and next tests.

Checklist for tomorrow

Track readiness before the session starts and before you hand off outcomes.

Prep

Confirm objective and decision scope for this run.
Confirm facilitator and note-taker ownership.
Send invite with objective, outcomes, and timebox.

Materials

Prepare templates, prompts, and room setup.
Check links, boards, and capture tools are ready.
Pre-label output artifacts for handoff.

Logistics

Confirm participants, roles, and speaking order.
Assign output owner before the meeting ends.
Schedule a 24-hour synthesis and follow-up note.

Adjust pack setup

Only change this when the audience, depth, or delivery mode changes the session plan.

VariantAudienceDelivery

Need to carry this further?

Move into Workspace when this session needs follow-through, saved context, or outputs you need to share.

Carry this into Workspace