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Situation

Generate ideas and directions

Create quality options before converging on one direction.

Use this when the opportunity is clear but viable solution directions are not. Works best after problem framing and before validation planning.

Use this page to choose the method before you start planning the session.

Session risk to manage

Key risk: The team converges too early on familiar ideas.

Prioritise the facilitation structure that keeps trade-offs explicit and closes with named ownership.

Common constraints

  • Participants default to known solutions
  • Limited time to diverge and converge
  • Cross-functional language differences
  • Duration60-120 min
  • Group size3-12 people
  • OutputIdea set
  • RemoteRemote-friendly

What good looks like

Use these signals to keep the room aimed at the outcome before it drifts into discussion.

  • Multiple credible options are produced.
  • Ideas are compared with explicit rationale.
  • At least one option is selected for next-step validation.

Recommended techniques

Choose the route that matches the time you have, the room you can assemble, and the level of convergence you need.

  • 60-90 min

    Concept Poster / Concept Cards

    Best when you need a credible recommendation in one working session without expanding into a half-day format.

    Output artifact: Concept cards/posters

    Open recipe
  • 2-4 hrs

    Opportunity Solution Tree (Lightweight)

    Use when you have enough room to build shared understanding before committing to the shortlist.

    Output artifact: Opportunity-solution tree

    Open recipe
  • Exec alignment

    Opportunity Solution Tree (Lightweight)

    Use when the room needs stronger sponsor clarity, sharper trade-offs, or explicit ownership before moving on.

    Output artifact: Opportunity-solution tree

    Open recipe

Qualifying questions

These questions are here to explain the recommendation logic, not just diagnose the room.

What decision should this session unlock by the end of the working block?

Why it matters: If the decision is vague, the room will drift into discussion instead of converging on a usable output.

What changes: If the answer is specific, Waypoint can recommend tighter decision formats. If it stays broad, Waypoint should push you toward framing or mapping first.

How real is the constraint around participants default to known solutions?

Why it matters: Availability determines whether you can run a deeper co-creation format or need a tighter, more executive-friendly move.

What changes: If availability is genuinely tight, Waypoint should favor lighter formats. If the right room can attend, it should open up deeper working sessions.

Will limited time to diverge and converge create friction in the room?

Why it matters: The biggest source of friction tells you where facilitation structure needs to do more work.

What changes: If the answer is yes, prefer formats that make trade-offs explicit. If not, Waypoint can recommend a lighter path with less convergence overhead.

What will you do if cross-functional language differences remains unresolved during the session?

Why it matters: Some risks can be parked; others require a method that produces enough evidence or ownership before the group leaves.

What changes: If it cannot stay unresolved, Waypoint should bias toward techniques that leave owners, assumptions, or evidence checks visible before the room closes.

Risks and pitfalls

Start with the risks most likely to show up in the room, then use the fixes to keep the session on track.

Session risks to manage

  • Participants default to known solutions
  • Limited time to diverge and converge
  • Cross-functional language differences

How those risks usually show up

  • Don’t run ideation without clear constraints and decision criteria.
  • Don’t score ideas before they are sufficiently articulated.
  • Don’t leave without assigning which concept moves forward.
  • Don’t run ideation without clear constraints and decision criteria.

    Fix: Start with explicit constraints and decision criteria on the board.

  • Don’t score ideas before they are sufficiently articulated.

    Fix: Require a one-sentence concept card before scoring any idea.

  • Don’t leave without assigning which concept moves forward.

    Fix: Nominate concept owners and a validation step before the session ends.

More options

Use these when the recommended route is blocked by room shape, confidence, or stakeholder availability.

  1. #1

    Crazy 8s Ideation

    A rapid sketching exercise where each participant creates eight concepts in eight minutes, followed by clustering and selection.

    Output artifact: Idea set

    Avoid when: Avoid this when participants cannot sketch or note quickly.

    Open recipe
  2. #2

    Storyboarding

    A visual sequence of frames that shows how a user experiences a concept over time.

    Output artifact: Storyboard artifact

    Avoid when: Avoid this when the objective is quantitative prioritization only.

    Open recipe