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Situation

Define the problem / scope / success measures

Sharpen the problem statement before investing in solutions.

Use this when teams feel urgency but problem boundaries and outcomes are fuzzy. It works well at kickoff or before strategic planning.

Use this page to choose the method before you start planning the session.

Session risk to manage

Key risk: Teams solve the wrong problem due to vague framing.

Prioritise the facilitation structure that keeps trade-offs explicit and closes with named ownership.

Common constraints

  • Multiple problem narratives
  • Ambiguous success definitions
  • Pressure to start building immediately
  • Duration60-120 min
  • Group size5-15 people
  • OutputProblem statement
  • RemoteRemote-friendly

What good looks like

Use these signals to keep the room aimed at the outcome before it drifts into discussion.

  • A concise problem statement is agreed.
  • Scope boundaries are explicit and accepted.
  • Success measures are clear and testable.

Recommended techniques

Choose the route that matches the time you have, the room you can assemble, and the level of convergence you need.

  • 60-90 min

    Assumption Mapping

    Best when you need a credible recommendation in one working session without expanding into a half-day format.

    Output artifact: Assumption heatmap

    Open recipe
  • 2-4 hrs

    North Star Opportunity Framing

    Use when you have enough room to build shared understanding before committing to the shortlist.

    Output artifact: North-star framing sheet

    Open recipe
  • Exec alignment

    Problem Framing and How Might We

    Use when the room needs stronger sponsor clarity, sharper trade-offs, or explicit ownership before moving on.

    Output artifact: Problem statement

    Open recipe

Qualifying questions

These questions are here to explain the recommendation logic, not just diagnose the room.

What decision should this session unlock by the end of the working block?

Why it matters: If the decision is vague, the room will drift into discussion instead of converging on a usable output.

What changes: If the answer is specific, Waypoint can recommend tighter decision formats. If it stays broad, Waypoint should push you toward framing or mapping first.

How real is the constraint around multiple problem narratives?

Why it matters: Availability determines whether you can run a deeper co-creation format or need a tighter, more executive-friendly move.

What changes: If availability is genuinely tight, Waypoint should favor lighter formats. If the right room can attend, it should open up deeper working sessions.

Will ambiguous success definitions create friction in the room?

Why it matters: The biggest source of friction tells you where facilitation structure needs to do more work.

What changes: If the answer is yes, prefer formats that make trade-offs explicit. If not, Waypoint can recommend a lighter path with less convergence overhead.

What will you do if pressure to start building immediately remains unresolved during the session?

Why it matters: Some risks can be parked; others require a method that produces enough evidence or ownership before the group leaves.

What changes: If it cannot stay unresolved, Waypoint should bias toward techniques that leave owners, assumptions, or evidence checks visible before the room closes.

Risks and pitfalls

Start with the risks most likely to show up in the room, then use the fixes to keep the session on track.

Session risks to manage

  • Multiple problem narratives
  • Ambiguous success definitions
  • Pressure to start building immediately

How those risks usually show up

  • Don’t write How Might We prompts before confirming the core problem statement.
  • Don’t define success as output volume instead of outcomes.
  • Don’t let scope creep hide unresolved assumptions.
  • Don’t write How Might We prompts before confirming the core problem statement.

    Fix: Write and approve one core problem statement before creating prompts.

  • Don’t define success as output volume instead of outcomes.

    Fix: Translate success into measurable outcomes with a timeframe.

  • Don’t let scope creep hide unresolved assumptions.

    Fix: List top assumptions with owners and validation dates before close.

More options

Use these when the recommended route is blocked by room shape, confidence, or stakeholder availability.

  1. #1

    Value Proposition Canvas Workshop

    A structured workshop using the Value Proposition Canvas to connect target customer jobs, pains, and gains with product/service pain relievers and gain creators.

    Output artifact: Value proposition canvas

    Avoid when: Avoid this when the target segment is undefined.

    Open recipe

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